Patrick Mahomes isn’t just rewriting NFL history — he’s expanding his empire.
In a surprising announcement that sent shockwaves through both the football and golf worlds, the Kansas City Chiefs superstar has officially signed a massive new deal with Adidas… and is stepping into golf with the $32 billion powerhouse backing every swing.
The move, first hinted at by ESPN’s Jordan Rodgers, marks one of Mahomes’ most ambitious career pivots yet:
“The most marketable star in the league is expanding into the hottest sport right now. Adidas and Mahomes are continuing a legendary run.”
A Partnership Bigger Than Football
Adidas confirmed that Mahomes will continue as a global face of the brand — a role he’s held since 2017 — while now officially joining Adidas Golf. After launching his first signature shoe in 2021 and a sequel in 2024, this new expansion cements Mahomes as one of the most influential multi-sport endorsers in the world.
Though Adidas hasn’t revealed full details, insiders say a Mahomes-designed golf line is already in the works.
Mahomes Isn’t Just Wearing the Brand — He’s Building It
On November 8, Adidas and Mahomes made a joint announcement celebrating the second edition of Team Mahomes, a groundbreaking NIL initiative tied to his alma mater, Texas Tech. The program recruits elite student-athletes across multiple sports, elevating their platforms through Adidas deals — something most brands struggle to execute successfully.
This partnership didn’t happen overnight. Mahomes played a key role in helping Texas Tech secure a 10-year Adidas sponsorship in 2024 and even earlier, during the 2019 Final Four, went viral for covering a competing logo with Adidas tape — a bold move that fans still talk about.
A New Era: Football Icon, Golf Pioneer, Brand Architect
Mahomes’ influence now stretches far beyond touchdown passes and trophy nights. He’s evolving into something even rarer in sports:
A global athlete-architect shaping the next generation.
“The energy around this partnership has been incredible,” Mahomes shared. “Adidas has been collaborative from the start. We’ve got a lot of great stuff coming up for the Red Raiders.”
With Adidas behind him — and a new sport in front of him — Mahomes is proving once again that his playbook extends far beyond the field.
Golf may never be the same.